Last updated: 29th March 2021
We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. “Personal Information” is information that identifies you as an individual such as your name, date of birth, email address and IP address.
The majority of the Personal Information we hold you freely provide to us when you submit to us your purchase details or register with the site. If there is any information you would prefer us not to have, please omit this from any submissions sent to us. Some personal data is necessary for us to create an account for you and to fulfil any subsequent order, so in the instance where you do not want to share this Personal Information, we will be unable to provide our services to you.
Personal Information we collect and store about you may include the following:
General identification and contact information:
Information enabling us to provide product recommendations:
Marketing preferences, defined when entering a competition or prize draw, submitting a survey response or other sales/marketing promotional activity.
Statistical information, aggregate statistical information about site visitors and users for internal use. Where we utilise such information, we will do so using an anonymous format and not include any Personal Information.
Consent: In some cases, Equine Superstore processes your data with your consent. For example, we rely on consent when linking your Equine Superstore account to your Social Network account. You have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.
Processing required to fulfil a contract: Equine Superstore may process your data when we need to do this to fulfil a contract with you, such as deliver an item you have purchased from us.
Legitimate Interest: Equine Superstore can also process your data when it is deemed our legitimate interest to do so and when these interests are not overridden by your data protection rights. Examples may be to show you similar items or products we believe you may be interested in based on transactional history or previous browsing behaviour.
Our legitimate interests include:
The basis for processing this information will be based on an applicable legal obligation. Other examples where Equine Superstore may process your data include complying with our legal and regulatory obligations, such as preventing, investigating and detecting crime, fraud or anti-social behaviour, this may include the need to work and share this information with law enforcement agencies.
Equine Superstore may make Personal Information available to the following:
Our service providers:
This includes, but is not limited to, external third-party service providers such as accountants and auditors, IT systems, support and hosting service providers, market research and analysis service providers, data storage and cloud providers and other outsourced providers that assist us in carrying out business requirements
Governmental authorities and third parties involved in court action:
Other third parties:
Where appropriate, we may occasionally share Personal Information with other third parties. This will always be done under contract and in accordance with your instructions.
Equine Superstore utilise a number of services and third party products to aid us in providing you with the best on and offsite experience we can. Some of these services are non-negotiable and any request not to have your data shared with these services may mean we are unable to provide you with use of our site(s). In case of a query, please contact us using the details provided below and we will be able to assist you further.
The following is a list of services we utilise and that details we hold about you may be shared with and why:
Business Intelligence/User Experience
To optimise our on-site conversion processes, providing you with smoother transaction experiences.
We work with the following Third Parties to facilitate the above:
Direct & Automated Marketing
We may share your data with Third Party processors for the following purposes:
We work with the following Third Parties to facilitate the above:
Provide marketing information to you (including information about other products and services offered by selected third-party partners) in accordance with preferences you have previously provided. Please be aware you can always change these at My Account.
We require your identification, contact and payment information to enable us to enter into a contract with you. Without this information we are unable to do so and therefore this is a non-negotiable term of using our service. Your details will need to be passed to third parties in order for them to supply or deliver the product that you ordered, without whom we cannot fulfil the purchase. If you are not happy for us to do this then please do not use our services. We will retain your details for a reasonable period of time after you have completed the transaction in order to fulfil any contractual obligations such as refunds, guarantees etc and to meet any legal obligations for the retention of transactional data.
Below are the ways in which you can take control of how we use your Personal Information:
When you register or make a purchase through Equine Superstore, you will create an account on the site, against which we will store your basic details such as name and address. On future visits, when logging in to your ‘My Account’ area, it is protected by your password and may only be accessed by you. You can manage the content and information in your Account at any time, by logging in to your “My Account”. As part of the account creation process, you will also agree to our Terms and Conditions and can choose how we keep in contact with you. If you want to update your marketing preferences, you can do so at any time by logging into your account and updating your preferences.
Communications and Promotions:
You can decide to update your preferences or unsubscribe from marketing and promotional information that we may send to you by using the below methods:
When you access our website online, we store some information about you. This is generally anonymous and used for statistical purposes. However, Equine Superstore uses a specific cookie to work with Google Universal Analytics and help us to understand how logged in users interact with our site. We do this by utilising a User ID we store against every user and combining this with the Google Analytics stored information. The information we collect helps us to provide a better experience and allows us to understand how you use Equine Superstore to fulfil your goals.
You can however learn more about privacy at Google or choose to opt-out of this feature entirely by installing the Google Analytics Opt-out Browser Add-on.
Deleting your Personal Information:
If you would like to permanently delete your account and all information held on you (that isn’t legally required to be kept for legitimate business purposes), you can send an email to our Data Protection Officer (DPO) with the subject line “Permanently delete my information and account”. Make sure to let us know who you are so we can identify the information to be permanently deleted.
Equine Superstore is committed to keeping your personal data safe and secure from unauthorised access to or unauthorised alterations, disclosure or destruction of information that we hold. We operate secure data networks protected by industry standard firewall and password protection. We have security measures in place to attempt to protect you to our fullest capability. To minimise any potential breach or misuse, only cleared employees have access to the Personal Information that you provide us.
Equine Superstore use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable. These providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures. However, we will not be liable (to the fullest extent permitted by law) for any damages that may result from the misuse of any information, including Personal Data, by these companies.
You have the following rights:
If you wish to exercise any of the above rights, please contact our DPO using the contact details set out below.
Equine Superstore may make links to other websites available to our customers where we feel there is a benefit or service that our customers may find useful. When you click on such links, you may leave our Site. In some instances, pages we operate may contain information provided by third-party Employers.
If you have any questions about this policy or our use of your Personal Information you can email: [email protected] or write to the Data Protection Officer, Equine Superstore, 19 Robert Street, Brighton, BN1 4AH.
If you do not think we are handling your Personal Information adequately, you have the right to lodge a complaint with the Information Commissioner’s Office.
The Site is operated by Bit By Bit Limited, registered in England. Registered number: 13265635. Registered address: 19 Robert Street, Brighton, BN1 4AH.