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We’re proud to offer a Price Match Promise

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We do our very best to keep our prices as competitive as possible, but occasionally you might find the same product elsewhere at a better price. Not to panic! Just let us know and we’ll lower our price so that you can still buy the product you want from your favourite supplier.

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If you have found one of our products for a better price on a different website, 9 times out of 10 we can match it for you – you’ll just need to let us know using our live chat or contact us page! All you’ll need is the link to the product on our competitor’s website.

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Here’s what you need to know in a nutshell: we’ll match the price so long as you don’t have to use a discount code on the competitor’s website, and unfortunately we can’t match the price if the item is being sold second hand or on a website like eBay.

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Price Match Policy

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Asking us to match a price is easy. Here’s how it works…

  • The product you find at a better price must be the exact same as the one we’re selling, including the size and colour.
  • We’ll need to see it too, so we’ll ask you for the link of where you found it cheaper.
  • A member of the team will verify it and send you a discount code that reduces our product to the same price.
  • You’ll need to enter this discount code at the checkout, and use the same email address to buy the product as when you got in touch with us.
  • You must show us where you found the product before you purchase it.


We’ll always do our best to match a competitor’s price if it’s lower than ours, but there’s a few instances where we can’t unfortunately:

  • If the product is cheaper because you’re applying a discount code on the competitor’s site.
  • If the item is found on a third party site, such as Amazon, eBay, Gumtree, Facebook Marketplaces etc.
  • If the price is lower than the cost we purchased it for from the supplier.


Equine Superstore
Goddenwick Farm
Ardingly Road
West Sussex
RH16 2QX
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