About Us

About Equine Superstore

Established in 2008, Equine Superstore is part of the Friday Media group and we have quickly become one of the UK’s leading online premier mail order equestrian retailers. We operate a large warehouse and trade counter in the beautiful county of West Sussex and we are incredibly proud of our ability to offer you the very best in customer care, whilst at the same time, offering you an extensive range of equestrian products from all of the brands that you know and have come to love. We also enjoy a close partnership with Horsemart, the UK’s number one horse classified website, allowing us to share our knowledge and expertise to bring you the very best service possible.  

Equine Superstore is a pioneering online premier mail order equestrian retailer and we have made it our mission to make sure that your shopping experience with us is as easy and as straightforward as possible. With this in mind, our focus is upon providing you with the very best in customer service and after sales care. You will find everything you need to know about our extensive range of products online.


Equestrian Products

We stock an incredibly wide range of specialist equestrian products at some of the most competitive prices online. We are able to offer you an extensive range of riding and country boots, clothing, horse rugs, dog coats and much more. We also offer a comprehensive range of horse healthcare products so that you can ensure that your horse is in the very shape possible. Our stock is constantly being updated, so if you want to see the latest products available, then please take a look at our New In section. As you would expect from one of the UK’s leading premier mail order equestrian retailers, we can offer you all of the brands that we know you love including Aigle, Dublin, Toggi, Musto, Amigo, Weatherbeeta and many more.



If you are in need of some advice for all things equine, then please take a look at our guides, which offer expert advice and detailed information on getting the very best our of extensive range of products. We are able to offer you a wealth of information on horse equipment, how to guides and if you are looking to save a bit of cash, horse buying guides.


Deals & Offers

We all love a bargain, don’t we? That is why here at Equine Superstore we regularly offer you the chance to grab yourself a bargain and make sure that you keep a few extra pounds in your pocket by offering you some unbeatable deals and offers. To keep up-to-date with these offers we highly recommend signing up to our newsletter, liking our Facebook page, following our Twitter feed & the Equine Superstore blog.