About Us

Equine Superstore is a website run by Friday Ad Limited, operating out of a 2 acre site with large Warehouse and Trade Counter facilities in West Sussex.

Friday-Ad was founded in 1975 when the current owners realised there was an untapped market for local advertising. Looking to buy a second hand car, they found they had to travel long distances to find one.

Together, they launched the first edition as a four-page advertiser in Uckfield, Sussex.

Today, with 1.5 million magazines and 2.5 million readers every week, Friday-Ad has become the largest Independent publisher in the UK. There is even an edition on the Costa del Sol in Spain!

Moving with the times, Friday-Ad.co.uk has developed into one of the UK's leading classified websites with over 130,000 ads online every day. With a total of 350,000 visitors per week, the Friday-Ad web group comprises many websites, covering everything from horses to jobs.

Amongst the websites are www.horsemart.co.uk (established 1998) for the sale/purchase of horses and www.letsgoshopping.co.uk (established 2007) the 'umbrella' retail site.